Craftsmanship, Heritage and Passion: An Interview with Nevzat Kaya on Morgan
In the automotive world, some brands don't just produce a vehicle; they create a culture and a lifestyle. Morgan, one of the finest examples of British craftsmanship, is one such brand. Combining classic design lines with modern engineering, Morgan models, each a unique piece handcrafted individually, have become a symbol of passion and originality around the world. Yeniköy Motors, which brings this unique heritage to Turkey, not only represents the Morgan brand but also positions it as an experience, a lifestyle. We conducted an interview with Nevzat Kaya, Chairman of the Board of Yeniköy Motors, to discuss this special brand's journey in Turkey and the vision behind it.
Mr. Nevzat, what drew you to the automotive world, and how would you describe your relationship with this sector?
The automotive industry has always been a passion for me. It's not just a means of transportation, but also a world where design, engineering, and creativity meet. I define my journey in this sector as someone who loves to dream and turn dreams into reality. Every new model, every new brand reminds me that a car is not just a vehicle, but also a way of life and a passion.
How would you summarize Yeniköy Motors' vision and your approach?
At Yeniköy Motors, our vision is not just to sell cars, but to offer our customers an unforgettable experience based on prestige and trust. Each of our vehicles promises a journey that will make its owner feel special. My approach is based on combining simplicity and quality to strengthen the bond our customers have with their cars. For us, a car is not an investment, but part of a lifestyle.
How did the idea to bring Morgan, a British tradition spanning over 100 years, to Turkey come about? What story lies behind this journey?
Morgan is more than just a car; it's a legacy. A blend of British craftsmanship elegance and modern engineering, this brand deserved a unique position in Turkey. The idea was born from a vision to offer a different and special experience in the automotive world. This journey was shaped by passion, patience, and attention to detail; because Morgan is not just a car, it's a work of art.
Morgan combines craftsmanship with modern engineering. How does this unique approach differentiate the driving experience and the value for car enthusiasts?
Morgan owners aren't just driving a car with every trip; they're experiencing a unique blend of craftsmanship and modern engineering. Every detail of the vehicle offers a personal connection to its owner. The sound of the engine, the feel of the steering wheel, and the handling go beyond the ordinary driving experience. Therefore, owning a Morgan is a passion, a privilege, and a lifestyle choice.
Who chooses Morgan in Turkey? Collectors, classic car enthusiasts, or those seeking an unforgettable driving experience?
Morgan owners are generally people with a passionate connection to the automotive world. Collectors, classic car enthusiasts, and those seeking a unique driving experience… The common thread among them all is a search for value beyond the ordinary. In Turkey, those who choose Morgan are people who see the car not just as a vehicle, but as an art and a way of life.
Yeniköy Motors has a strong portfolio ranging from Aston Martin to Morgan. What brand image and experience do you aim to create with Morgan in Turkey?
Our goal is to create a prestigious and unique experience in Turkey with Morgan. Alongside iconic brands like Aston Martin, we aim to highlight Morgan's craftsmanship, unparalleled driving experience, collectible value, and lifestyle offerings. Our aim is to provide owners with not just a car, but an unforgettable experience.
Owning a Morgan is not just about owning a car; it's about choosing a lifestyle. How would you define this lifestyle, and what are your plans to make this experience special in Turkey?
Owning a Morgan means not compromising on originality and elegance. This lifestyle is built on attention to detail, the harmony of classic and modern, and celebrating the journey itself. To make this experience special in Turkey, we plan to create an environment where our clients feel privileged at every step by organizing personalized meetings, test drives, and events.
Finally, what is the most important message you would like to give to Turkish car enthusiasts about Morgan?
Morgan is more than just a car; it's a passion and a way of life. For those in Turkey who want to experience this, each of our vehicles offers its owner a unique connection and unforgettable moments. If you want to see a car as both a journey and a work of art, Morgan is designed for you.
